Songs with Earlier Histories Than the Hit Version

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What Now My Love

First recorded in English by Jane Morgan (1961).
Hit versions by Shirley Bassey (UK #5 1962), Sonny & Cher (US #14/UK #12 1966), Herb Alpert & the Tijuana Brass (US #24/MOR #2 1966), Mitch Ryder (US #30 1967).
Also performed by Elvis Presley (1973).

From the wiki: “‘What Now, My Love?’ is the English title of a popular song whose original French version, ‘Et maintenant’ (English: ‘And Now’) was written in 1961 by composer Gilbert Bécaud (co-writer, ‘September Morn‘) and lyricist Pierre Delanoë. Bécaud’s original version of this song topped French chart in 1961.

“English lyrics and the title were written by Carl Sigman, and were first recorded in 1961 by Jane Morgan. The English-language covers use the melody of Bécaud but with a different lyrical imagery (e.g., ‘There’s the sky where the sea should be’), which are different from the more deeply dark French original (e.g., ‘Towards what nothingness / Will my life slip away?).

“English-language arrangements of ‘What Now My Love’ charted in the UK (Shirley Bassey, 1962; her recording spent 4 months on the UK Singles chart), and the US (Sonny & Cher, 1966; Herb Alpert & the Tijuana Brass, 1966; Mitch Ryder, 1967).

“Elvis Presley performed the song before an audience of an estimated 1 billion people, as part of his Aloha from Hawaii live broadcast in 1973 beamed to 43 countries via INTELSAT.”

Gilbert Bécaud, “Et maintenant” (1961):

Shirley Bassey, “What Now My Love” (1962):

Sonny & Cher, “What Now My Love” (1966):

Herb Alpert & the Tijuana Brass,”What Now My Love” (1966):

Mitch Ryder, “What Now My Love” live performance (1967):

Elvis Presley, “What Now My Love” live performance from Aloha from Hawaii (1973):

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