First recorded by Jane Morgan (1961).
Hit versions by Shirley Bassey (UK #5 1962), Sonny & Cher (US #14/UK #12 1966), Herb Alpert & the Tijuana Brass (US #24/MOR #2 1966), Mitch Ryder (US #30 1967).
Also performed by Elvis Presley (1974).
From the wiki: “‘What Now, My Love?’ is the English title of a popular song whose original French version, ‘Et maintenant’ (English: ‘And Now’) was written in 1961 by composer Gilbert Bécaud (co-writer, ‘September Morn‘) and lyricist Pierre Delanoë. Bécaud’s original version of this song topped French chart in 1961. English lyrics and the title were written by Carl Sigman, and were first recorded in 1961 by Jane Morgan. The English-language covers use the melody of Bécaud but with a different lyrical imagery (e.g., ‘there’s the sky where the sea should be’), which are different from the more deeply dark French original.
“Elvis Presley performed the song before a live audience of 1 billion people, as part of his satellite show, Aloha from Hawaii, which was beamed to 43 countries via INTELSAT in 1974.”
Gilbert Bécaud, “Et maintenant” (1961):
Shirley Bassey, “What Now My Love” (1962):
Sonny & Cher, “What Now My Love” (1966):
Herb Alpert & the Tijuana Brass,”What Now My Love” (1966):
Mitch Ryder, “What Now My Love” live performance (1967):
Elvis Presley, “What Now My Love” (1974):