First recorded (as “It’s the Same Old Feeling”) by The Foundations (1969).
Hit versions by The Fortunes (US #62 1970), Picketywitch (US #67/MOR #34/UK #5/CAN #39/IRE #5/NZ #7 1970).
From the wiki: “‘That Same Old Feeling’ was composed by songwriters and producers John Macleod and Tony Macaulay, and was included on The Foundations’ final album, Digging the Foundations (1969). As with the group’s previous three albums, Digging the Foundations was produced by Macleod and Macaulay and consisted largely of compositions by the duo. The original recording of the song introduced the song’s standard chorus but its verses were radically different – musically and lyrically – from those of the better-known followups.
“The first arrangement of the song in its new form was recorded by The Fortunes, best known for their hit ‘You’ve Got Your Troubles’ (1965). Although their hit-making career had evidently ended by mid-1966 the group had returned to prominence in 1969 via their recording of the iconic ‘It’s the Real Thing’ jingle for Coca-Cola. In the same sessions, at the behest of Billy Davis, former Chess Records A&R man turned ad executive, the Fortunes recorded ‘That Same Old Feeling’ which was also included on an album titled It’s the Real Thing.
“The promotional album was not made immediately available for public purchase or radio airplay, but was first distributed to only Coca-Cola employees who attended a company convention held in Houston in 1969, an event that also reunited The Fortunes’ original three vocalists: Rod Allen, Glen Dale, and Barry Pritchard, for the first time since the summer of 1966. When ‘That Same Old Feeling’ was finally released for radio airplay, it did well enough regionally to make a brief appearance on the Billboard Hot 100 – peaking at #62.
“In the meantime, the song’s co-writer John Macleod had begun to record the group Pickettywitch for Pye Records in the summer of 1969. The band’s debut single, ‘You Got Me So I Don’t Know’, was released in late July 1969. For their second release, Macleod had Pickettywitch record ‘That Same Old Feeling’, resulting in the UK Top-5 hit in early 1970. The single also afforded Pickettywitch a hit in Ireland, New Zealand and Canada, and an appearance on the
The Fortunes, “That Same Old Feeling” (1970):
Picketywittch, “That Same Old Feeling” (1970):